Sunday, July 5, 2009

Regional Chain Review: Whataburger

Whataburger is a chain burger joint in the American Southwest that goes to great lengths to recreate fast food burgers in a style that represents your very own botched cooking attempts. A pioneer in theme chain dining, the 'your own shitty attempt at cooking' genre is still few and far between. While the food came from a commercial kitchen and was received via drive thru window, aside from the wrapper and branded bags the food is just like you used to make it way back when.
The choicest cuts of frozen beef patty were cooked in a manner to replicate the tastes of a George Forman Jr. with a full grease tray that was purchased at a garage sale. In the Whataburger kitchens the magic begins when a slovenly dressed team member hastily chops lettuce and tomato while nursing a fierce hangover. Craftsmanship continues as the bleached flour bun, institutional grade beef and waxed paper all are balled into a mess and thrown into a bag. A throw back to the days when I didn't know what the hell I was doing.

1 comment:

Erin M. Miller said...

That looks gross. But the bag and cup remind me of Portillo's.